Newsletters aren’t just for updates, they’re one of the easiest ways to unlock new revenue streams for your show. With Station, you can add sponsors, showcase deals, and bundle placements alongside your podcast ads to create high-value packages for brands.
Watch how to monetize your Newsletters (4:15)
This video walks you through creating a newsletter, inserting sponsors, and turning your emails into a reliable revenue stream.
1. Go to Newsletter
From your Station dashboard, click Newsletter and open a draft.
2. Insert Sponsor Blocks
Choose from:
Premium Deal – highlight a featured sponsor prominently.
Deal Stack – showcase multiple offers in one newsletter.
Secondary Sponsors – add additional placements throughout your content.
Membership Upsell- Invite fans to join your paid community
3. Link Your Sponsor Catalog
If you’ve already added sponsors in Station, you can connect them directly.
Add details like discount codes, offers, or perks for your listeners.
1. Send your newsletter → choose your subscribers or audience segments.
2. Track performance → monitor opens, clicks, and engagement from sponsors.
3. Share the web version → post your newsletter on socials to get more eyes on both your content and your sponsors.
Monetization StrategyBundle newsletter space with audio ads → Sell sponsors a package that includes both your podcast and your newsletter.
Offer premium placements → Feature one sponsor at the top of the newsletter for higher rates.
Stack multiple deals → Showcase two or more sponsors in different sections to diversify income.
Brands already pay creators for these placements — Station makes it simple to offer them alongside your show.
