Monetize with Bonus Content

Bonus content is a simple but powerful way to generate extra revenue without requiring fans to commit to a subscription. Instead of ongoing payments, fans can purchase one-off pieces of exclusive content, making it easier for them to support you and easier for you to monetize.

How to Monetize with Bonus Content

 Watch: Selling Bonus Content Made Simple (1:36)

This video explains how bonus content works, why fans love it, and how it can fit into your monetization strategy.

What Counts as Bonus Content?

Bonus content can be any one-off, exclusive piece that fans are willing to pay for:

• An exclusive video (behind-the-scenes, special guest, extended interview)

• A PDF guide or cheat sheet

• A standalone audio episode

• A mini-course or workshop

Unlike memberships, bonus content is one-time access: fans buy it, they get it, no recurring payments.

Why Bonus Content Works

• Lower barrier to entry → Easier for fans than subscribing.

• Upsell opportunity → A single piece can lead into your memberships, courses, or premium community.

• Flexible formats → Works for podcasts, PDFs, videos, and more.

 Monetization Strategy

Use bonus content as a stepping stone:

• Offer an exclusive one-off product to new fans.

• Use it to build trust and value.

• Then upsell into memberships, courses, or sponsor-backed offers.

Pro Tip: Bundle bonus content with a call-to-action (like joining your membership or community) so every one-time purchase has the chance to turn into recurring revenue.