Merch is a powerful way to grow your brand and give fans something they can proudly connect with. It strengthens your identity, builds loyalty, and creates a new source of recurring revenue.

How to Set Up Your Merch

1. Open the Merch tab

From your Station dashboard, click Merch in the left-hand menu.

2. Connect your existing merch store

If you already sell through Shopify or another storefront:

• Paste your store link

• Station will automatically display your merch across your Station page, Link-in-Bio, and community

This lets fans shop your products wherever they interact with you.

3. Sell merch through Station’s partner (coming soon)

If you don’t have merch yet, Station is building a simple, no-upfront-cost way to launch it.

You’ll be able to:

• Offer items without paying for inventory

• Allow fans to pre-order

• Keep a share of every sale

• Skip production, fulfillment, and logistics

It’s designed to make merch easy — even if you’ve never launched it before.

Pro Tip

Start with a few identity-driven items your fans will actually use — shirts, hats, stickers, or a single signature design. High-quality, simple products tend to convert the best.

Next Step

Now that your merch is set up, learn how to Monetize Your Merch to maximize sales and integrate sponsors.