Emails and newsletters are one of the most effective ways to grow and monetize your audience. With Station, you can track how each campaign performs so you know what resonates, what needs improvement, and how to deliver more value to your fans (and sponsors).
See how many subscribers opened your email. Strong open rates usually mean your subject line, timing, and trust are working.
Track how many people clicked links in your email — episodes, sponsor deals, merch, or your Link-in-Bio.
Clicks = real engagement (and sponsor value).
Identify invalid or undeliverable emails to keep your list clean and maintain high deliverability.
See when people opt out and adjust tone, frequency, or topic selection when needed.
For sponsored or monetized emails, track click-throughs and conversions to showcase ROI to your sponsors or partners.
Go to Emails or Newsletter in your Station dashboard
Select the email campaign you want to review
Open the Performance panel
Review metrics such as:
Opens
Clicks
Unsubscribes
Bounce rate
Link performance
Compare results across campaigns to spot patterns and trends
Everything is organized so you can see what worked at a glance.
Even minor changes (“New Episode,” emojis, personalization) can significantly increase open rates.
Move sponsor deals or key CTAs higher in your newsletter to increase clicks and conversions.
Free vs. paid members often respond differently. Tailor messages to match their interests.
If a topic, tone, or format consistently performs well — repeat it.
If something underperforms, refine or remove it.
After reviewing performance, learn how to Set Up Auto-Emails for New Episodes so your audience gets notified automatically every time you publish.
